Although marketing and selling are both related, they have marked differences which we will be looking at in this post.

Marketing can be defined as the process of identifying customer needs and profitably satisfying these needs with goods and services.

It is the process of carrying out market research, advertising, promoting and selling of goods and services.

To quote the American Marketing Association(AMA), Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Consumer satisfaction is prioritized in marketing since it is about providing value to the customer.

Marketing creates exchanges that satisfy consumer needs profitably.

Selling, on the other hand, refers to the act of exchanging goods and services for money.

It is any transaction which effect the transfer of ownership of goods and services 

Selling emphasizes transferring products into money.

It create exchanges that meet the objectives of the seller

Difference between marketing and selling

1. Selling is the process of exchanging goods and services for money or its equivalent, whereas marketing is the process whereby companies carried out activities aimed at increasing sales and brand image.

2. Selling is seller-oriented since it focuses on the seller's objectives (making more sales)

On the other hand, marketing is buyer-oriented because its focused on the needs of the buyer.

3. While the main goal of marketing is to satisfy consumer needs profitably, the main goal of selling is to sales as much as possible and earn the highest profit possible.

4. Marketing views the customer as the sole focus of the business, whereas sales views the customer as the final link in the business.

5. Selling is a broad concept as it is considered part of marketing.

On the other hand, Marketing is a broad concept that encompasses a variety of activities such as marketing strategy, market research, product development, and, of course, the 4Ps of marketing.

6. Marketing is based on converting customer needs to product, whereas selling is based on converting product to cash

7. Marketing begins long before production (in the form of identification of consumer needs), whereas selling only begin after production.

8. Selling ends when goods and services are delivered and payment is received.

Marketing, on the other hand, does not end with the delivery of goods and services. Marketing continues in the form of after-sale services and only comes to a close when the needs of the customer are met.

9. While the principle of caveat venditor (Let the seller beware) is followed in marketing, the principle of caveat emptor (let the buyer beware) is followed in selling.

10. The purpose of marketing is to find the right product for the consumers whereas the purpose of selling is to find the right customers for the goods and services of a company.

11. Marketing entails profiting from customer needs, whereas selling entails profiting from increased sales volume

12. Marketing give importance to the marketing mix (product, price, promotion and place) whereas selling gives importance to only the promotion mix of marketing.

13. Marketing takes an integrated approach that focuses on identify consumer needs and offering them product that meets those needs.

On the other hand, fragmented approach is followed in selling, with a focus on selling everything that is produced.

Tabular Comparisons Of Marketing and selling

Features MarketingSelling
DefinitionMarketing is the process of delivering value by creating goods and services that satisfy consumer needs profitablySelling is the process of buying and selling of goods and services in exchange for money
ObjectivesSatisfy consumer needs profitablyMake more sales
Principle followedCaveat venditorCaveat emptor
startbefore production after production
What does it do?Convert consumer needs to productConvert product to consumer needs
OrientationMarketing is Buyer-oriented (focuses on the need of the consumer)Selling is seller oriented (focuses on the objective of the seller)

To sum it up, the major difference between marketing and selling is that marketing is a buyer-focused concept focusing on the needs of the buyer whereas selling is a seller-focused concept focusing on the objectives of the seller.

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