Itinerant retailers are traders who move from one street to another carrying items on their heads or carts in search of customers.

Non-itinerant retailers, or fixed shop retailers, on the other hand, are retailers who have permanent locations where they sell goods and services

The distinctions between itinerant and non-itinerant retailers are described in the heading below.

Differences Between Itinerant And Non-itinerant Retailers

1. While non-itinerant retailers have a fixed shop of business, itinerant retailers do not have a fixed shop of business.

It is for this reason that non-itinerant retailers are also called fixed shop retailers.

2. Goods sold by itinerant retailers are usually inferior and of poor quality.

In contrast, non-itinerant retailers sell higher quality goods, better than the ones sold by itinerant retailers.

3. Itinerant retailing requires only a little capital to start because itinerant retailers do not need to have a shop to operate. They only need to buy goods.

This is as opposed to non-itinerant retailing which required large capital to start as non-itinerant retailers must have shopped before they start operation.

4. Itinerant retailers typically have limited stock of goods because they carry goods on their heads, push carts

Non-itinerant retailers, on the other hand, usually have large stocks of goods because they have shops where they keep their goods.

5. Due to their limited stock of goods, itinerant traders do not provide customers with a variety of goods.

In contrast, non-itinerant retailers do provide customers with a variety of goods.

6. Itinerant retailers typically do not offer credit facilities to customers, whereas non-itinerant retailers do so for reliable customers.

7. As they go from street to street and from door to door, itinerant retailers provide consumers with the convenience of door delivery.

On the other hand, non-itinerant do not necessarily give door delivery to customers.

Instead, door delivery for non-itinerant retailers is only available upon request and comes with additional costs.

8. Street traders, hawkers and cheap jacks are examples of itinerant retailers whereas general stores and street stallholders are some of the best-known examples of fixed shop retailers.

9. Should the goods sold by the retailers have defect, fixed shop retailers can be easily located for compliant.

This is as opposed to itinerant traders who may be difficult to locate because they move from one place to another and do not have a fixed shop.


Tabular Comparison Of Itinerant Retailers And Non-itinerant Retailers

FeaturesItinerant retailersNon-itinerant retailers
Fixed place of businessNoYes
The stock of goodslimitedto large
Capital requirementsSmallLarge
Credit facilities RareGiven to trusted customers 
Door deliveryYesrare
ExamplesHawkers and street tradersgeneral stores and second hands goods shops
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