10 CHARACTERISTICS OR FEATURES OF A SUPERMARKET

A supermarket is a large retail establishment where goods mostly household use are sold on a self-service basis.

The following are characteristics of a supermarket:

1. Self-service: This is the most distinctive feature of a supermarket.

There are fewer salesmen in supermarkets as consumers shop for goods by picking up goods from the rack.

After selecting goods from the rack, the customer then moves his trolley to the counter, where goods will be inspected and payment will be made.

2. Low price: Due to their low operating expenses, supermarkets typically sell their goods at a lower cost than a department stores.

3. Deals in mainly household goods: Supermarkets sell mainly household goods like groceries and beverages.

4. Parking spaces: Most consumers visit supermarkets to buy goods that they will need for one month or so.

As a result, they come along with their cars, which they parked in the supermarket parking lot while they shop for goods that they required.

5. Cash transactions: Supermarkets don't offer their customers any credit options.

They exclusively conduct business in cash. So, only people who have cash on hand or in the bank can make purchases in supermarkets.

6. Security arrangement: Supermarkets are vulnerable to theft of merchandise or stealing since customers can shop alone without the supervision of a salesman.

Closed-circuit television (CCTV) cameras are installed in supermarkets to keep an eye on shoppers' movements around the supermarket to lower the incidence of stealing.

Furthermore, Supermarkets typically have one security guard at the point of entry to examine customers' receipts to see if they paid for the products in addition to CCTV cameras.

7. Low sales overheads: Since supermarkets operate under the self-service model, they typically have low sales overheads.

They only have to employ a salesman at the gate to inspect goods selected by consumers and receive payment for such goods.

8. Display of goods: Products are displayed on racks and have price labels attached to them in supermarkets.

A rack is made up of several shelves stacked one on top of the other.

Price labels help consumers know the price of each good without the assistance of a salesperson, thereby enforcing the principle of self-service

9. Customer service: Supermarkets have customer service desks even though they operate on a self-service model.

The customer service desk handles concerns with payments, damaged goods, and purchases of goods.

10. Low-profit margins: As they sell at low prices to consumers, supermarkets have low-profit margins on each good.

As it relates to supermarkets, the profit margin can be defined as the difference between the selling price of a good and the combined cost of procuring and marketing the product.

Because supermarkets have a low-profit margin, they are usually located in a central place so that they can secure high turnover

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