10 THINGS THAT CAN BE MARKETED

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Most marketing efforts and activities revolve around offering goods and services.

However, in reality, goods and services are just two of the ten things that can be marketed

The ten major things that can be marketed are services, places, ideas, events, persons, properties, information, experiences, goods, and organisations.

1. Goods: This is the most common marketing offering. 

Goods are physical and tangible items that can be purchased with money. Individuals get ownership of goods when they complete payment for the goods.

Items like refrigerators, books, shoes, computers, food, and beverages are examples of goods.

2. Services: This is another thing or entity that can be marketed.

Service, according to Philip Kotler, is "any activity or benefit that one party can offer to another, which is intangible and does not result in the ownership of anything".

Let's use a doctor as an example to better grasp the concept of service. To treat patients, doctors offer "treatment services."

Before, during and after providing the treatment service to the patient, the doctor will never give ownership of the service to the patient because it is intangible.

Bankers, accountants, instructors, web developers, barbers are examples of persons that offer or market services

3. Events: People also market events like music concerts, sporting events, dance performances, and conventions

The main purpose of marketing any of these events is to generate profit.

These events' organizers typically require spectators to pay an entry fee before allowing them in.

For instance, football fans must purchase tickets in order to attend a game. This is an obvious illustration of event marketing

Another example of event marketing is the football world cup, where organizers sell broadcast rights to TV stations and tickets to football fans separately.

4. Experiences: You might have heard of "Disneyland". You might have also heard of the "magic kingdom". 

But what do they market? They market experience to customers.

At these parks, visitors can explore a haunted house, a pirate ship, a fairy kingdom, etc.

These amusement parks sell artificial experiences to tourist and customers

5. Persons: Person marketing refers to all marketing initiatives and activities that aim to draw a target market's interest and preference to a specific person 

The person in question might be an athlete, artist, musician, or other competent persons whose performances draw crowds willing to pay to watch them.

Promotion of goods through a celebrity who is thought to have the power to sway the target market's purchasing decisions is a good example of person marketing.

6. Properties: Property is the exclusive right of possessing, enjoying and disposing of either real property (such as real estate) or a financial property (such as stocks, bonds, or shares).

Real estate transactions require some form of marketing. We do see television commercials for properties, for instance. This suggests that property can also be marketed.

7. Place: Think for a moment about what tourists do? They travel to places known for having a particular landmark that is worth visiting.

Place marketing is used by cities, regions, states and regions that seeks to attract a large number of people.

Place marketing involves branding a city or a place as being worthy of tourist attractions.

You might want to ask if place marketing is profitable. Yeah, place marketing is done with a profit motive in mind because a country with a booming tourist industry would be able to draw more foreign investment and boost the number of jobs brought about by foreign investment.

8. Ideas: This relates more to social marketing. "Smoking kills", "Say no to racism", and " Save the environment", are all ideas that are marketed by social marketers.

The main purpose of ideas marketing is not to earn a profit, but but rather to advance some social cause that will benefit society as a whole.

9. Organisation: Every organization strives to enhance its reputation among its target audience. As a result, the organization is promoted.

Marketing of organisation involves increasing the goodwill of an organisation among its target market.

It means creating a powerful and positive image in the minds of its target market.

Organisational marketing is mostly used by universities, museums, companies and Non-governmental Organizations (NGO) to increase their goodwill and attract funding from the general public.

Marketing of organizations are usually done to create a positive predisposition towards the company and create mass support toward the goals and objectives of the company.

10. Information: What do educational institutions, publications, and newspapers market?

Yes, you guessed correctly. They market information

Offering information as the company's primary product is the essence of information marketing.

Information is becoming a more common marketing offering as a result of advancements in information and communication technologies

Schools, universities, consulting firms, magazines, newspapers, and blogs produce and distribute information at a price to various stakeholders (such as internet users, students, business ventures, etc).

Voila, we just learned about the ten things that can be marketed. 

To repeat, the ten things that can be marketed are goods, services, experiences, ideas, places, events, persons, properties, information, and organisations.

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