HYPERMARKET VS SUPERMARKET —SIMILARITIES AND DIFFERENCES

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Although hypermarkets and supermarkets have some similarities, they also differ from one another in some ways.

A supermarket is a large retail outlet which sells mainly household goods on a self-service basis.

In a supermarket, goods are arranged on wooden shelves and consumers can select the goods of their choice from the goods displayed on the shelf.

A hypermarket, on the other hand, is a large retail establishment that combines the characteristics of a department store with a supermarket.

That is, a hypermarket is a self-serve retail establishment which sells a wide variety of goods under one roof.

Similarities Between Hypermarkets and Supermarkets

1. Both operate on a large scale: Both supermarkets and hypermarkets operate on a large scale.

As a result, supermarkets and hypermarkets are large-scale retailers 

2. Both buy goods in bulk: Both supermarkets and hypermarkets buy goods in bulk from the manufacturer.

This enables them to avail the benefit of economies of scale.

3. Both require large capital: Due to their size and range of operations, both supermarkets and hypermarkets require a sizable initial investment

4. Both are self-serve: Supermarkets and hypermarkets both sell on a self-service basis.

This means that at supermarkets and hypermarkets, customers are free to choose and pick the products themselves.

Differences Between Supermarkets and Hypermarkets

1. The size of a hypermarket is usually bigger than that of a supermarket.

A hypermarket is typically larger than a supermarket since it strives to meet all of the demands of its customers under one roof.

Similarly, the size of a supermarket is usually smaller than that of a hypermarket.

2. In contrast to supermarkets, which focus primarily on meeting consumer household needs, hypermarkets aim to meet all consumer needs under one roof.

3. Supermarkets are typically found in important locations in cities, while hypermarkets are typically found on the outskirts of towns or urban areas.

4. In addition to the normal activities of selling goods under one roof, hypermarket provides the customer with convenience services such as restaurants, restroom, and P.O.S services to enhance the satisfaction that consumer gets from the goods.

In contrast, aside from restrooms, supermarkets do not typically offer convenience services.

5. Because a hypermarket sells a wider variety of goods than a supermarket, it can take advantage of economies of scale and sell its products at a lower price. 

As a result, the price of goods sold in a hypermarket is typically higher than that of a supermarket.

On the other hand, supermarket prices are often lower than those in hypermarkets

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