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Directing is the process of guiding, influencing, instructing, motivating and supervising the activities of the organization.

In this post, we will discuss some of the top definitions of directing used by various management authors.

According to Joseph Massie, "Directing concerns the total manner in which a manager influences the actions of subordinates. It is the final action of a manager in getting others to act after all preparations have been completed".

To G.R Terry, "Direction is moving to action and supplying simulative power to the group".

In the view of S.S Chatterjee, "Direction is the sum total of managerial efforts that are applied for guiding and inspiring the working terms to make better accomplishments in the organisation".

Management gurus Koontz and O'Donnell gave a profound definition of Direction. According to them, "Direction is the impersonal aspect of managing by which subordinates are led to understand and contribute effectively and efficiently to the attainment of enterprise objectives".

In the words of Ernest Dale, "Direction is telling people what to do and seeing that they do it to the best of their ability. It includes making assignments, corresponding procedures, seeing that mistakes are corrected, providing on-the-job instructions and of course, issuing orders".

Directing, says Marshall  "involves determining the course, giving orders and instructions and providing dynamic leadership".

Urwick and Brech opined that “directing is the guidance, inspection and the leadership of those men and women that constitute the real course of responsibility of management."

To Theo Haimann, "Directing consists of the process and techniques utilized in issuing instructions and making certain that operations are carried on as originally planned".

According to John A. Pearce II and Richard B. Robinson, Jr, "Directing is a managerial function that involves the responsibility of managers for communicating to others what their roles are in achieving the company plan".

To Newman and Warren, "Direction actively deals with the steps a manager take to get subordinates and others to carry out their plans".

Overall, we may say that directing is made up of four key components: motivation, leadership, communication, and supervision.

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